Support Does Not Scale. Customer Service Does.

Thursday, August 10, 2006

Patrick McKenzie posted a fabulous article on how customer service scales. It is an excellent article to help small business owners think about how small things are important in customer service communications.

On a slightly unrelated note, it is a big mistake for most companies to outsource customer service. Customer facing processes, particularly customer service, are sources of business intelligence on customers' needs and frustrations. Great pause must be taken when considering outsourcing or ignoring vital customer processes.

Posted by Frank Rietta at 12:18 PM

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Name: Frank Rietta
Location: Atlanta, Georgia, United States

I am a software developer who has been marketing on the internet since 1999. I hold an MS in Information Security from the Georgia Institute of Technology, from where I previously earned a BS in Computer Science in 2005. I ran an Atlanta-based web hosting business from 1999 until I sold it in 2005.


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